Group

Innovation

Digital solutions for property in tomorrow’s world

Initiated in 2016, the Group’s Open Innovation strategy focuses on 4 specific axis:
  • start-up incubators
  • organisers of calls for proposals;
  • major partnerships;
  • research organisations.

With partners such as Paris & Co, Docapost and French IoT, Altarea Cogedim aims to strengthen the Group’s culture of innovation and encourage testing for the continuous improvement of internal processes and offers and of products and services dedicated to customers. As part of theFrench IoT (Internet Of Things) programme, the Group sponsors the “Smart City/Smart Home”heme, which has enabled it to support start-ups in their business development, with awards being given in this field at the CES in Las Vegas.

Optimised online communication. In 2017, the Group modernised its various websites and its customer extranet, adapting them to be viewable on different devices, now the norm, facilitating interactions by including voice communications.

Use of floor space enhanced thanks to digital technology. Consumers are no longer lookingsimply for retail space. Two dimensional floor space has acquired a third dimension through connectivity. Altarea Cogedim’s spaces embrace digital technology: digital displays, dynamic information, relay of omni-channel communication, mobile network equipment.
They also offer their share of surprises (virtual reality), innovation (pop-up stores) and chic, such as the Chanel pop-up store at Cap3000.

Operational responsiveness. Altarea Cogedim can design large urban projects buildable in one while thinking outside the box to challenge itself and its partners. And to continue to meet the expectations of its stakeholders and improve operational efficiency, the Group is currently experimenting building intelligence modelling (BIM).

« As our company grows and the digital age takes hold, it’s up to us to adapt our work methods, our business lines and the solutions we offer our customers. » Albert MALAQUIN, General Manager, Digitisation and Innovation

Altarea Cogedim